Free Salesforce-AI-Associate: Salesforce Certified AI Associate Exam (SU23) Exam Questions and Answers
97 verified practice questions for Salesforce-AI-Associate.
The first 10 questions on this page are free to read, answers included — no account and no card. A plan opens the rest of the bank, the full timed practice test and your weak-topic reporting.
Last updated: September 19, 2026
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Question #1
Cloud Kicks wants to implement AI features on its 5aiesforce Platform but has concerns about potential ethical and privacy challenges. What should they consider doing to minimize potential AI bias?
Please select an optionIncorrectCorrect answer: B
“Implementing Salesforce’s Trusted AI Principles is what Cloud Kicks should consider doing to minimize potential AI bias. Salesforce’s Trusted AI Principles are a set of guidelines and best practices for developing and using AI systems in a responsible and ethical way. The principles include Accountability, Fairness & Equality, Transparency & Explainability, Privacy & Security, Reliability & Safety, Inclusivity & Diversity, Empowerment & Education.”
Was this answer correct?Question #2
Which type of bias imposes a system ‘s values on others?
Please select an optionIncorrectCorrect answer: A
“Societal bias is the type of bias that imposes a system’s values on others. Societal bias is a type of bias that reflects the assumptions, norms, or values of a specific society or culture. Societal bias can affect the fairness and ethics of AI systems, as they may affect how different groups or domains are perceived, treated, or represented by AI systems. For example, societal bias can occur when AI systems impose a system’s values on others, such as using Western standards of beauty or success to judge or rank people from other cultures.”
Was this answer correct?Question #3
Which statement exemplifies Salesforces honesty guideline when training AI models?
Please select an optionIncorrectCorrect answer: B
“Ensuring appropriate consent and transparency when using AI-generated responses is a statement that exemplifies Salesforce’s honesty guideline when training AI models. Salesforce’s honesty guideline is one of the Trusted AI Principles that states that AI systems should be designed and developed with respect for honesty and integrity in how they work and what they produce. Ensuring appropriate consent and transparency means respecting and honoring the choices and preferences of users regarding how their data is used or generated by AI systems. Ensuring appropriate consent and transparency also means providing clear and accurate information and documentation about the AI systems and their outputs.”
Was this answer correct?Question #4
What is the key difference between generative and predictive AI?
Please select an optionIncorrectCorrect answer: A
“The key difference between generative and predictive AI is that generative AI creates new content based on existing data and predictive AI analyzes existing data. Generative AI is a type of AI that can generate novel content such as images, text, music, or video based on existing data or inputs. Predictive AI is a type of AI that can analyze existing data or inputs and make predictions or recommendations based on patterns or trends.”
Was this answer correct?Question #5
What is a key benefit of effective interaction between humans and AI systems?
Please select an optionIncorrectCorrect answer: A
“A key benefit of effective interaction between humans and AI systems is that it leads to more informed and balanced decision making. Effective interaction means that humans and AI systems can communicate and collaborate with each other in a clear, natural, and respectful way. Effective interaction can help leverage the strengths and complement the weaknesses of both humans and AI systems. Effective interaction can also help increase trust, confidence, and satisfaction in using AI systems.”
Was this answer correct?Question #6
Cloud Kicks is testing a new AI model. Which approach aligns with Salesforce's Trusted AI Principle of Incluslvity?
Please select an optionIncorrectCorrect answer: C
“Testing with diverse and representative datasets appropriate for how the model will be used aligns with Salesforce’s Trusted AI Principle of Inclusivity. Inclusivity means that AI systems should be designed and developed with respect for diversity and inclusion of different perspectives, backgrounds, and experiences. Testing with diverse and representative datasets can help ensure that the models are fair, unbiased, and representative of the target population or domain.”
Was this answer correct?Question #7
Cloud Kicks wants to ensure that multiple records for the same customer are removed in Salesforce. Which feature should be used to accomplish this?
Please select an optionIncorrectCorrect answer: A
“Duplicate management should be used to remove multiple records for the same customer in Salesforce. Duplicate management is a feature that helps prevent and manage duplicate records in Salesforce. Duplicate management can help define matching rules, duplicate rules, and alert messages to detect and merge duplicate records.”
Was this answer correct?Question #8
What is the main focus of the Accountability principle in Salesforce's Trusted AI Principles?
Please select an optionIncorrectCorrect answer: B
“The main focus of the Accountability principle in Salesforce’s Trusted AI Principles is taking responsibility for one’s actions toward customers, partners, and society. Accountability means that AI systems should be designed and developed with respect for the impact and consequences of their actions on others. Accountability also means that AI developers and users should be aware of and adhere to the ethical, legal, and regulatory standards and expectations of their industry and domain.”
Was this answer correct?Question #9
Cloud Kicks relies on data analysis to optimize its product recommendation; however, CK encounters a recurring Issue of Incomplete customer records, with missing contact Information and incomplete purchase histories. How will this incomplete data quality impact the company's operations?
Please select an optionIncorrectCorrect answer: A
“The incomplete data quality will impact the company’s operations by hindering the accuracy of product recommendations. Incomplete data means that the data is missing some values or attributes that are relevant for the AI task. Incomplete data can affect the performance and reliability of AI models, as they may not have enough information to learn from or make accurate predictions. For example, incomplete customer records can affect the quality of product recommendations, as the AI model may not be able to capture the customers’ preferences, behavior, or needs.”
Was this answer correct?Question #10
A service leader wants use AI to help customer resolve their issues quicker in a guided self-serve application. Which Einstein functionality provides the best solution?
Please select an optionIncorrectCorrect answer: B
“Bots provide the best solution for a service leader who wants to use AI to help customers resolve their issues quicker in a guided self-serve application. Bots are a feature that uses natural language processing (NLP) and natural language understanding (NLU) to create conversational interfaces that can interact with customers using text or voice. Bots can help automate and streamline customer service processes by providing answers, suggestions, or actions based on the customer’s intent and context.”
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