Free WJEC GCSE Business (3510) Exam Questions and Answers
WJEC GCSE Business (3510) is WJEC's GCSE Business qualification, specification 3510, taken in Wales. The questions here come from WJEC's published question papers from June 2012 to June 2025, plus its specimen papers, with answers and marking guidance taken from WJEC's own mark schemes. Written-answer questions let you work out your answer and then reveal what the mark scheme accepts; diagrams, graphs and source material appear with the questions that use them.
Looking for WJEC GCSE Business (3510) exam dumps or ExamTopics questions? These practice questions cover the same ground with verified answers and explanations, a downloadable PDF and a full practice test, kept current as WJEC updates the exam.
Last updated: October 17, 2026
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Question #1
Car manufacturers such as The Ford Motor Company develop and sell a wide variety of cars and other vehicles. For example they sell small and large cars, available in a range of colours, priced between £9 795 to £300 000 and sell different types of cars in the UK compared to the USA. This is because The Ford Motor Company uses market segmentation. Identify three market segments The Ford Motor Company are likely to use. 1. ____ 2. ____ 3. ____
Type your answer, then reveal.
Correct answer: Any three of: gender, income, location/geographic, lifestyle.
Explanation
1 mark for each correct segment identified (3 max). Do not accept age or cultural.
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Question #2
Jet2.com is one of a number of airlines and holiday companies offering flights and accommodation to popular tourist destinations across Europe. Jet2.com is regularly ranked highly by customers for its excellent customer service. Describe why it is important for Jet2.com to provide high quality customer service.
Type your answer, then reveal.
Correct answer: High quality customer service gains customer loyalty/repeat custom in a competitive airline market; it can increase revenue as customers pay more for quality holidays; awards give free publicity and brand recognition; customers recommend to friends and family.
Explanation
1 mark for a limited description. 2 marks for a developed description relevant to the holiday industry/Jet2.com. Indicative content: loyalty/repeat custom; increased revenue; free media coverage for awards; award logos on promotional materials; recommendations to friends and family. Other valid answers credited.
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Question #3
Jet2.com is one of a number of airlines and holiday companies offering flights and accommodation to popular tourist destinations across Europe. Jet2.com is regularly ranked highly by customers for its excellent customer service. Jet2.com uses sales promotions as part of its marketing strategy. Recommend one suitable sales promotion method for Jet2.com and explain how this may boost sales.
Type your answer, then reveal.
Correct answer: E.g. discount: the reduced price is cheaper than competitors, so customers are more likely to choose Jet2.com, boosting sales. Alternatives: free child places, loyalty card, free upgrade, competition.
Explanation
1 mark for a sales promotion used in the airline/holiday business. 2 marks for a correct suggestion plus analysis of why it boosts sales. Not BOGOFF, not free trials/samples, not advertising or promotion. Other valid answers credited.
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Question #4
Maids-in-Wales is a cleaning company based in South Wales. It has a main office in Llanelli and offers cleaning services for both commercial and domestic properties. Below is an organisational chart for Maids-in-Wales. Define the term span of control.
Type your answer, then reveal.
Correct answer: The number of people a person has direct responsibility for.
Explanation
1 mark for a correct definition.
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Question #5
Maids-in-Wales is a cleaning company based in South Wales. It has a main office in Llanelli and offers cleaning services for both commercial and domestic properties. Below is an organisational chart for Maids-in-Wales. From the organisation chart, identify the span of control of the Finance Director.
Type your answer, then reveal.
Correct answer: 4 (office workers)
Explanation
1 mark for the correct answer: 4 office workers or 4.
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Question #6
Maids-in-Wales is a cleaning company based in South Wales. It has a main office in Llanelli and offers cleaning services for both commercial and domestic properties. Below is an organisational chart for Maids-in-Wales. From the organisational chart, name which director is responsible for the training of workers.
Type your answer, then reveal.
Correct answer: Human Resources (Director)
Explanation
1 mark. Do not accept Human Resources Manager.
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Question #7
Maids-in-Wales is a cleaning company based in South Wales. It has a main office in Llanelli and offers cleaning services for both commercial and domestic properties. Below is an organisational chart for Maids-in-Wales. Explain why an organisational chart, like the one opposite, is important to businesses such as Maids-in-Wales.
Type your answer, then reveal.
Correct answer: It improves communication, as information can be passed to other parts of the business; allows delegation of tasks down the hierarchy; improves control of workers; motivates staff who can see promotion opportunities; shows who to report a problem to so it is dealt with correctly.
Explanation
1 mark for a simple explanation relevant to a hierarchy organisation chart. 2 marks for a detailed explanation. Other valid answers credited.
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Question #8
Belle’s Boutique is owned and run by Isabelle Davies, a sole trader in Colwyn Bay, North Wales. The business has only been open for one year and specialises in wedding dresses, bridesmaid dresses, prom outfits and women’s accessories. The business has been successful and Isabelle won ‘New Entrepreneur of the Year’ in the 2018 local business awards. Outline the role of an entrepreneur.
Type your answer, then reveal.
Correct answer: An entrepreneur sets up the business (has the idea, shows initiative, spots a gap in the market), owns it and invests money, runs/manages it, takes the risks, earns the profits, and suffers the consequences of failure (e.g. unlimited liability). Qualities include being determined, organised and a risk taker.
Explanation
1 mark for each suitable suggestion or explanation (4 max). Maximum 2 marks for characteristics/qualities. Other valid answers credited.
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Question #9
Belle’s Boutique is owned and run by Isabelle Davies, a sole trader in Colwyn Bay, North Wales. The business has only been open for one year and specialises in wedding dresses, bridesmaid dresses, prom outfits and women’s accessories. The business has been successful and Isabelle won ‘New Entrepreneur of the Year’ in the 2018 local business awards. Due to the success of the business, Isabelle is looking to open a second shop. Describe two factors that Isabelle needs to consider before choosing a site for her new shop.
Type your answer, then reveal.
Correct answer: Two siting factors, each applied to Isabelle's dress shop. E.g. cost of rent: the business is only 1 year old so she may not afford a prime site; target market: items are expensive so the shop needs to be near suitable customers. Others: footfall/passing trade, accessibility and parking, size (changing rooms), proximity to competitors, personal reasons (easy access from her other shop).
Explanation
1 mark for each correct identified siting factor (2 max). 1 mark for each correct application to Isabelle's dress business (2 max). Other valid factors and applications credited.
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Question #10
Belle’s Boutique is owned and run by Isabelle Davies, a sole trader in Colwyn Bay, North Wales. The business has only been open for one year and specialises in wedding dresses, bridesmaid dresses, prom outfits and women’s accessories. The business has been successful and Isabelle won ‘New Entrepreneur of the Year’ in the 2018 local business awards. Isabelle has written a business plan and carried out market research. Outline why market research is important to Isabelle Davies, the owner of Belle’s Boutique.
Type your answer, then reveal.
Correct answer: Market research tells Isabelle what customers want, how much they will pay and what stock to buy, and lets her check competitors' prices. Developed: it shows which styles are popular in a fast-moving fashion industry, what sizes to buy, and reduces the risk of spending money on styles customers won't buy; she can set suitable prices for her target market.
Explanation
1 mark for a limited outline of its importance to Isabelle. 2 marks for a developed outline.
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Discussion
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