Certified Digital Marketing Professional (CDMP) Campaign Practice Questions

While running a PPC campaign, you notice a sudden spike in clicks but a low conversion rate. What could be the most likely issue?

• AA. Good ad copy
• BB. Poor ad targeting
• CC. Strong landing page
• DD. High ad relevance

A digital marketer needs to create a campaign for the holiday season. What is the first thing to consider?

• AA. Target audience
• BB. Budget limitations
• CC. Product availability
• DD. Past campaign results

During an email marketing campaign, you notice a high bounce rate. What is your immediate action?

• AA. Clean the email list
• BB. Adjust send time
• CC. Increase frequency
• DD. Improve subject line

Your team is assessing the effectiveness of a recent influencer marketing campaign. What is the best way to evaluate its ROI?

• AA. Sales attributed
• BB. Increase in followers
• CC. Brand mentions
• DD. Total shares