CRT-160 Lead Practice Questions

3. A lead engages with multiple emails but never fills out a form. What should you do to increase conversion?

• AA. Change scoring model
• BB. Start Engagement Studio program
• CC. Assign a new rep
• DD. Increase email frequency

4. How can you track which marketing assets lead to conversions in Pardot?

• AA. Look at landing page views
• BB. Use UTM parameters
• CC. Analyze form submissions
• DD. Check email open rates

8. What does Pardot's lead nurturing process primarily focus on?

• AA. Relationship building
• BB. Lead disqualification
• CC. Immediate sales closure
• DD. One-time engagement