Certified Marketing Cloud Email Specialist Northern Practice Questions

Northern Trail Outfitters (NTO) wants to ensure its emails are meeting subscriber expectations and enticing engagement. Which two best practices should NTO employ when sending email? Choose 2 answers

Select 2 answers.

• AA. Send generic content to appeal to all audiences.
• BB. Send multiple emails a day to keep the brand top of mind.
• CC. Set cadence expectations up front with subscribers.
• DD. Use subscriber data to dynamically populate email content.

Northern Train Outfitters wants the From Name on the monthly Newsletter to come from a specific User who is set up in the Marketing Cloud. Which feature would be used to set up this From Name selection?

• AA. Sender Profile
• BB. Content information
• CC. Can-SPAM classification
• DD. Delivery Profile