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Free search-advertising: Google AdWords Search Advertising Exam Questions and Answers
Last updated: April 1, 2025
Examtopics search-advertising: Google AdWords Search Advertising Prepaway Real Exam Questions and dumps free download
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141-search-advertising: Google AdWords Search Advertising
#Question
Why is mobile optimization essential for landing pages?
A.
Users expect a seamless mobile experience
B.
It increases manual bidding
C.
Few users access the internet via mobile
D.
It reduces ad costs
Correct Answer:
A
Mobile optimization enhances the user experience for mobile viewers, which is essential considering the growing mobile user base.
#Question
What is the benefit of using structured snippet extensions?
A.
Provide additional reasons for users to click
B.
Increase daily costs
C.
Limit audience targeting
D.
Focus on keywords only
Correct Answer:
A
Structured snippet extensions provide additional context about products or services, improving engagement and click-through rates.
#Question
How does ad scheduling assist in optimizing ad performance?
A.
It reduces audience targeting
B.
It focuses on specific time frames for displaying ads
C.
It limits total spend
D.
It maximizes impressions across the board
Correct Answer:
B
Ad scheduling helps advertisers display ads only during specific times, maximizing effectiveness during peak user engagement.
#Question
What might a high cost-per-click (CPC) indicate about a keyword?
A.
Poor quality score
B.
Low competition
C.
Ineffective bidding
D.
High competition
Correct Answer:
D
A high CPC often signifies high competition for that keyword, reflecting its importance or relevance in that market.
#Question
How does audience targeting enhance campaign effectiveness?
A.
It eliminates keywords
B.
It focuses on broad messages
C.
It allows for tailored messaging based on user demographics
D.
It increases daily budgets
Correct Answer:
C
Audience targeting enables advertisers to tailor their messages based on user demographics and behaviors, enhancing engagement.
#Question
What is the primary benefit of using video ads within Google Ads?
A.
They can increase user engagement and retention
B.
They are less effective than static ads
C.
They require high spending
D.
They focus only on product details
Correct Answer:
A
Video ads tend to capture user interest and engagement more effectively than static ads, making them a valuable tool for outreach.
#Question
Why is monitoring competitor ads important in Google Ads?
A.
To identify gaps and opportunities for improvement
B.
It reduces Quality Score
C.
It limits targeting options
D.
It hinders ad creativity
Correct Answer:
A
Monitoring competitor ads helps advertisers identify successful strategies, gaps in their own campaigns, and potential opportunities to improve.
141-search-advertising: Google AdWords Search Advertising
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