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Free Google Analytics: Google Analytics Individual Qualification (IQ) Exam Questions and Answers
Last updated: March 29, 2025
Examtopics Google Analytics: Google Analytics Individual Qualification (IQ) Prepaway Real Exam Questions and dumps free download
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127-Google Analytics: Google Analytics Individual Qualification (IQ)
#Question
How can setting Goals in Google Analytics help improve a website?
A.
By tracking IP addresses
B.
By defining success metrics
C.
By increasing server speed
D.
By reducing bounce rates
Correct Answer:
B
Setting Goals in Google Analytics helps define success metrics for specific actions on the website, allowing businesses to measure performance effectively.
#Question
What type of data does Google Analytics' 'Real-Time' feature display?
A.
Historical data
B.
Monthly traffic trends
C.
Active site users
D.
Conversion data
Correct Answer:
C
The 'Real-Time' feature in Google Analytics displays data about active users currently on the site, showing engagement as it happens.
#Question
What element is essential to track when measuring the effectiveness of a landing page?
A.
Page Load Time
B.
Bounce Rate
C.
Email Clicks
D.
Social Media Shares
Correct Answer:
B
The Bounce Rate is critical for assessing the effectiveness of a landing page as it indicates how many visitors leave without further interaction.
#Question
Which metric would indicate the efficiency of a specific advertising campaign?
A.
Exit Rate
B.
Conversion Rate
C.
Session Duration
D.
Bounce Rate
Correct Answer:
B
The Conversion Rate is crucial in identifying the efficiency of an advertising campaign by showing how many visitors took the desired action.
#Question
How often can Google Analytics data be updated?
A.
Weekly
B.
Daily
C.
Every second
D.
Every 5 minutes
Correct Answer:
B
Google Analytics data is generally processed and updated on a daily basis, providing insights on user activity.
#Question
What feature in Google Analytics can help you track how effective your referral traffic is?
A.
Referral Exclusions
B.
Traffic Cohorts
C.
Referral Traffic Report
D.
Session Duration
Correct Answer:
C
The Referral Traffic Report in Google Analytics helps you understand how effective different referral sources are in driving traffic to your site.
#Question
What is the purpose of the Google Analytics 'Conversion Rate' metric?
A.
To show the percentage of visitors who complete a desired action
B.
To analyze traffic sources
C.
To track website speed
D.
To measure user engagement
Correct Answer:
A
The Conversion Rate metric measures the percentage of visitors who complete a desired action, such as making a purchase or filling out a form.
127-Google Analytics: Google Analytics Individual Qualification (IQ)
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