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Free AdWords Fundamentals: Google AdWords Fundamentals Exam Questions and Answers
Last updated: April 1, 2025
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122-AdWords Fundamentals: Google AdWords Fundamentals
#Question
What does "Quality Score" determine in Google Ads?
A.
Ad positioning
B.
Ad staging
C.
Bidding outcomes
D.
User engagement
Correct Answer:
A
Quality Score determines ad positioning in Google Ads, impacting the likelihood of winning auctions and overall ad visibility.
#Question
In terms of remarketing campaigns, what is essential for optimal success?
A.
High-quality visuals
B.
A clear strategy
C.
Regular ad changes
D.
Widespread targeting
Correct Answer:
B
Having a clear strategy is essential for the success of remarketing campaigns, ensuring they effectively convert previous visitors and enhance brand recall.
#Question
What is the purpose of "View-through conversions" in Google Ads?
A.
To measure ad effectiveness after impressions
B.
To evaluate direct clicks
C.
To determine user behavior
D.
To track all ad clicks
Correct Answer:
A
View-through conversions measure the effectiveness of ads that influence user behavior post-impression, even when users do not click immediately.
#Question
Which destination URL should be specified for ads in Google Ads?
A.
Random links
B.
A generic homepage
C.
An error page
D.
A specific landing page
Correct Answer:
D
Specifying a specific landing page as the destination URL for ads directs users to relevant content, improving conversion likelihood.
#Question
What is the benefit of using "Google Analytics" alongside Google Ads?
A.
Cost simplicity
B.
Enhanced performance insights
C.
Keyword analysis only
D.
Data tracking only
Correct Answer:
B
Utilizing Google Analytics alongside Google Ads allows advertisers to gain enhanced performance insights, informing data-driven decisions for better campaign management.
#Question
How can businesses leverage "Ad Scheduling" during peak sales periods?
A.
By lowering ad frequency
B.
By increasing overall budget
C.
By aligning ads with user activity
D.
By ignoring timing
Correct Answer:
C
Ad Scheduling allows businesses to maximize visibility and engagement during peak sales periods by aligning ad displays with when users are most active.
#Question
How does Google categorize ads that are less relevant to a user's search?
A.
Low-quality ads
B.
Targeted ads
C.
Display ads
D.
Ad extensions
Correct Answer:
A
Google categorizes ads that are less relevant to a user's search as low-quality ads, affecting their visibility in ad auctions.
122-AdWords Fundamentals: Google AdWords Fundamentals
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