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Free AD0-E556: Adobe Marketo Engage Architect Master Exam Questions and Answers
Last updated: February 19, 2025
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1293-AD0-E556: Adobe Marketo Engage Architect Master
#Question
257. For best practices when executing a content marketing strategy, what should marketers continuously do?
A.
Produce content haphazardly
B.
Avoid engagement with audiences
C.
Stick to one format only
D.
Monitor performance and adapt approaches
Correct Answer:
D
Continuously monitoring performance allows marketers to adapt their approaches for better results.
#Question
256. When launching a new product, what initial marketing tactic should be used to gauge interest?
A.
Providing too much detail
B.
General email blast
C.
Targeted advertising
D.
Ignoring potential customers
Correct Answer:
C
Targeted advertising focuses on specific audiences and helps gauge interest effectively.
#Question
255. What is a primary reason for providing incentives in lead generation strategies?
A.
To reduce engagement
B.
To confuse leads
C.
To limit participation
D.
To attract potential customers
Correct Answer:
D
Incentives attract potential customers by offering them something valuable for their engagement.
#Question
254. How can marketers evaluate the effectiveness of their creative assets over time?
A.
Regular A/B testing of marketing materials
B.
Only looking at sales data
C.
Ignoring past results
D.
Using only customer feedback
Correct Answer:
A
Regular A/B testing allows marketers to gauge the effectiveness of creative assets and optimize them continually.
#Question
253. Which event is likely to prompt the use of a Trigger Campaign?
A.
Monthly planning session
B.
Lead filling out a contact form
C.
Quarterly report
D.
Weekly newsletter
Correct Answer:
B
A Trigger Campaign is initiated in response to specific actions taken by leads, like filling out a form.
#Question
252. What is the aim of a re-engagement campaign?
A.
To reduce marketing costs
B.
To ignore inactive leads
C.
To encourage previous customers to return
D.
To only gain new leads
Correct Answer:
C
Re-engagement campaigns are designed to rekindle interest among leads who have become inactive.
#Question
251. What is a critical factor when designing effective email campaigns?
A.
Using technical jargon
B.
Personalization
C.
Ignoring subject lines
D.
Length of emails
Correct Answer:
B
Personalization ensures that the content resonates with each recipient, increasing engagement rates.
1293-AD0-E556: Adobe Marketo Engage Architect Master
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