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Free Certified Digital Marketing Associate (CDMA) Exam Questions and Answers
Last updated: April 1, 2025
Examtopics Certified Digital Marketing Associate (CDMA) Prepaway Real Exam Questions and dumps free download
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Certified Digital Marketing Associate (CDMA)
#Question
What does brand consistency in marketing help achieve?
A.
Greater confusion
B.
Ineffective campaigns
C.
Increased trust and recognition
D.
Reduced customer loyalty
Correct Answer:
C
Brand consistency builds trust and recognition, helping create a cohesive brand image in the market.
#Question
How does effective email segmentation improve marketing efforts?
A.
By reducing personalization
B.
By increasing irrelevant emails
C.
By targeting specific user groups
D.
By complicating unsubscribe options
Correct Answer:
C
Email segmentation enables marketers to send targeted messages, improving relevance and engagement rates.
#Question
What is the purpose of using social media analytics?
A.
To limit audience reach
B.
To measure follower engagement
C.
To simplify content creation
D.
To calculate ad costs
Correct Answer:
B
Social media analytics measure follower engagement metrics, helping brands assess their reach and effectiveness.
#Question
Which metric indicates how successfully a website encourages users to take action?
A.
Impressions
B.
Conversion rate
C.
Traffic rate
D.
Bounce rate
Correct Answer:
B
Conversion rate measures the percentage of visitors who complete a desired action on a website.
#Question
What is the role of customer personas in marketing strategy?
A.
To ignore customer needs
B.
To increase advertising costs
C.
To engage a wider audience
D.
To serve as fictional representations of ideal customers
Correct Answer:
D
Customer personas are detailed profiles that help marketers tailor their messages to specific audience segments.
#Question
What is the primary benefit of using video content in digital marketing?
A.
Confusing messaging
B.
Higher engagement rates
C.
Increased production costs
D.
Limited audience reach
Correct Answer:
B
Video content tends to engage users more effectively than text or static images, leading to higher engagement rates.
#Question
What role does ethical marketing play in building brand trust?
A.
It enhances brand integrity
B.
It is of little importance
C.
It limits outreach
D.
It complicates marketing efforts
Correct Answer:
A
Ethical marketing practices significantly enhance brand integrity and customer trust.
Certified Digital Marketing Associate (CDMA)
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