MB-260 Marketing Practice Questions

A marketing manager wants to create a unified customer profile using various data sources. What is the first step they should take?

• AA. Define customer segments
• BB. Analyze customer behavior
• CC. Integrate data sources
• DD. Create marketing campaigns

During a campaign, a marketing team wants to analyze customer engagement in real-time. Which feature of Microsoft CDP should they utilize?

• AA. Data Mining
• BB. Historical Reporting
• CC. Batch Processing
• DD. Real-time Analytics

A marketing team wants to segment their customers based on their purchasing behavior. Which Microsoft CDP capability should they leverage?

• AA. Real-time Analytics
• BB. Data Enrichment
• CC. Customer Segmentation
• DD. Predictive Modeling

A digital marketing team wants to deliver personalized content to users visiting their website. Which approach should they take using Microsoft CDP?

• AA. Broad Audience Campaigns
• BB. Generic Marketing
• CC. Behavioral Targeting
• DD. Data Mining

A company is planning to run a multi-channel marketing campaign. How can Microsoft CDP assist in tracking customer interactions across different channels?

• AA. Data Integration
• BB. Event Tracking
• CC. Social Media Monitoring
• DD. Cross-Channel Analytics