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919-PDDM: Professional Diploma in Digital Marketing
#Question
How does influencer marketing differ from traditional advertising?
A.
It ignores audience
B.
It produces no results
C.
It is less expensive
D.
It relies on trust and relation
Correct Answer:
D
Influencer marketing builds trust through authentic relationships with audiences.
#Question
What strategy can enhance the performance of a pay-per-click campaign?
A.
Conducting A/B testing
B.
Focusing on CPA
C.
Ignoring performance metrics
D.
Limiting ads to one platform
Correct Answer:
A
A/B testing helps determine which ads perform better, optimizing campaign effectiveness.
#Question
In what way can businesses effectively use testimonials in marketing?
A.
Only ask after sales
B.
Use generic ones
C.
Overlook customer feedback
D.
Feature them prominently
Correct Answer:
D
Prominently displaying testimonials builds credibility and trust.
#Question
What key metric indicates the effectiveness of social media marketing?
A.
Page impressions
B.
Posting frequency
C.
Followers count
D.
Engagement rate
Correct Answer:
D
Engagement rate shows how well content resonates with the audience.
#Question
What is a benefit of using live chat on a website?
A.
Enhances real-time interaction
B.
Increases costs
C.
Decreases engagement
D.
Reduces customer service needs
Correct Answer:
A
Live chat provides immediate assistance, improving user experience.
#Question
In a digital context, what does the term "bounce rate" refer to?
A.
Unique visitors
B.
Engagement metrics
C.
The number of sales made
D.
Percentage of visitors leaving without interacting
Correct Answer:
D
Bounce rate indicates the percentage of visitors who leave without further interaction.
#Question
How should businesses approach website visitors who have abandoned their shopping carts?
A.
Ignore them
B.
Increase shipping costs
C.
Send a reminder email
D.
Delete their profile
Correct Answer:
C
Sending a reminder email can nudge customers to complete their purchases.
919-PDDM: Professional Diploma in Digital Marketing
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