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Free individual-qualification: Google Analytics Individual Qualification (IQ) Exam Questions and Answers
Last updated: January 14, 2025
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129-individual-qualification: Google Analytics Individual Qualification (IQ)
#Question
What can you analyze with the "Conversion Rate" metric in Google Analytics?
A.Social media traction
B.Percentage of users who convert
C.User demographics
D.Total user sessions
Correct Answer:
B
The Conversion Rate metric shows the percentage of users who have completed a desired action, providing insight into overall marketing effectiveness.
#Question
How can you utilize the "Real-Time" report in Google Analytics?
A.Schedule adjustments
B.Review past traffic behavior
C.Evaluate earnings
D.Monitor live user interactions
Correct Answer:
D
The Real-Time report allows monitoring of live user interactions on your site, providing immediate insights into user behavior and traffic trends.
#Question
Which of the following describes the "Campaign" report?
A.Shows traffic sources
B.Shows user demographics
C.Measures the success of marketing campaigns
D.Analyzes sold products
Correct Answer:
C
The Campaign report analyzes the effectiveness of various marketing campaigns by measuring the traffic they generate and their conversions.
#Question
What does the "Landing Page" report in Google Analytics show?
A.User demographics
B.The first page users view
C.How users found your site
D.Exit rates
Correct Answer:
B
The Landing Page report shows the first pages users see when they arrive at your site, critical for assessing content effectiveness.
#Question
Which of the following can be considered as user engagement metrics?
A.Conversions
B.Pageviews
C.Session duration
D.All of the above
Correct Answer:
D
All these metrics - session duration, pageviews, and conversions - reflect different aspects of user engagement on a site.
#Question
How does Google Analytics define a "new session"?
A.A visit after 30 minutes of inactivity
B.A unique browser action
C.The start of a user visit
D.Any pageview
Correct Answer:
A
A new session starts after a user has been inactive for 30 minutes, signaling a reset in tracking for a new interaction.
#Question
What type of conversion tracking can you set up for forms in Google Analytics?
A.All of the above
B.Event tracking
C.Enhanced e-commerce tracking
D.Simple goals
Correct Answer:
A
Form submissions can be tracked in multiple ways, including simple goals, events, or enhanced e-commerce tracking for thorough performance insights.
129-individual-qualification: Google Analytics Individual Qualification (IQ)
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Each certification path is tailored to different roles and expertise levels within the Google ecosystem.
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Q9: Are there any prerequisites for Google Certification Exams? A: Some exams may have prerequisites, such as foundational knowledge or prior certifications. Check the specific requirements for each certification path on the Google Certification website.
Q10: How often do I need to recertify for Google Certifications? A: Google Certifications typically require recertification every two years to ensure that certified professionals stay updated with the latest Google technologies and industry practices.
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