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Free Certified Digital Marketing Professional (CDMP) Exam Questions and Answers
Last updated: January 14, 2025
Examtopics Certified Digital Marketing Professional (CDMP) Prepaway Real Exam Questions and dumps free download
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Certified Digital Marketing Professional (CDMP)
#Question
What should be the first step taken when creating a digital marketing strategy?
A.Select Marketing Channels
B.Set a Budget
C.Conduct Market Research
D.Create a Content Calendar
Correct Answer:
C
Conducting Market Research first identifies audience needs and market trends, which informs all other steps in strategy creation.
#Question
Which of the following is a primary advantage of using social media analytics for a digital marketing strategy?
A.Higher Costs
B.Improved Audience Segmentation
C.Inaccessible Data
D.Automated Posting
Correct Answer:
B
Social media analytics allows marketers to segment their audience more precisely, improving targeting and strategy effectiveness.
#Question
What is the main goal of content marketing?
A.Generate Sales
B.Improve SEO Rankings
C.Build Brand Awareness
D.Increase Website Traffic
Correct Answer:
C
The primary aim of content marketing is to build brand awareness through valuable content that attracts and retains an audience.
#Question
A business decides to retarget customers who visited their site without purchasing. What strategy should they use?
A.Generate New Content
B.Retargeting Ads
C.Use Email Marketing
D.Launch a New Campaign
Correct Answer:
B
Retargeting Ads specifically target those who have already shown interest, increasing the likelihood of conversion.
#Question
What is an effective tool for measuring the success of social media marketing campaigns?
A.Google Analytics
B.BuzzSumo
C.Google Drive
D.Hootsuite
Correct Answer:
A
Google Analytics can track metrics related to website visits generated from social media campaigns, measuring their effectiveness accurately.
#Question
In a PPC campaign, which challenge might a marketer face when using broad match keywords?
A.Irrelevant Traffic
B.Low Ad Visibility
C.Limited Reach
D.High Click Costs
Correct Answer:
A
Broad match keywords can attract irrelevant traffic since they may trigger ads for searches that are less targeted.
#Question
A company wishes to improve its email open rates. What is one effective method to achieve this?
A.Increase Email Frequency
B.Use Generic Subject Lines
C.Personalize Email Content
D.Send As Plain Text
Correct Answer:
C
Personalizing email content can significantly increase open rates as it resonates more with the individual recipients.
Certified Digital Marketing Professional (CDMP)
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