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- 1z0-477: Oracle Responsys Marketing Platform Cloud Service 2017 Implementation Essentials
Free 1z0-477: Oracle Responsys Marketing Platform Cloud Service 2017 Implementation Essentials Exam Questions and Answers
Last updated: May 11, 2025
Examtopics 1z0-477: Oracle Responsys Marketing Platform Cloud Service 2017 Implementation Essentials Prepaway Real Exam Questions and dumps free download
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306-1z0-477: Oracle Responsys Marketing Platform Cloud Service 2017 Implementation Essentials
#Question
What role does email frequency play in customer retention?
A.
Ignoring Engagement
B.
Maintaining Relevance and Interest
C.
Reducing Deliverability
D.
Increased Chances of Unsubscribes
Correct Answer:
B
Appropriate email frequency helps maintain relevance and interest among subscribers, supporting customer retention.
#Question
How often should performance metrics be reviewed in Responsys?
A.
Infrequently
B.
Only Yearly
C.
Rarely
D.
Weekly or Monthly
Correct Answer:
D
Performance metrics should be reviewed regularly, such as weekly or monthly, to monitor campaign effectiveness.
#Question
What is the significance of customer journey analytics in Responsys?
A.
Ignores Customer Feedback
B.
Complicates Strategies
C.
Helps Optimize Touchpoints
D.
Increases Costs
Correct Answer:
C
Customer journey analytics help optimize touchpoints, enhancing the overall customer experience.
#Question
How does dynamic content improve customer engagement?
A.
Increases Unsubscribes
B.
Personalizes Campaigns
C.
Provides Generic Information
D.
Creates One-Size-Fits-All Messages
Correct Answer:
B
Dynamic content personalizes campaigns, making messages more relevant and engaging for recipients.
#Question
How can marketers leverage behavioral data in Responsys?
A.
To Ignore Interests
B.
To Create Irrelevant Campaigns
C.
To Tailor Messaging
D.
To Increase Costs
Correct Answer:
C
Behavioral data can be leveraged to tailor messaging, making it more relevant to each recipient based on their actions.
#Question
In what scenario is it appropriate to use retargeting features in Responsys?
A.
Only for New Customers
B.
Engaging Previous Visitors
C.
Ignoring Past Customers
D.
Constantly Spamming
Correct Answer:
B
Retargeting features are used to engage previous visitors who may need further encouragement to convert.
#Question
What is the importance of keeping email content relevant?
A.
Helps Maintain Subscriber Interest
B.
Ignored by Customers
C.
Increase Bounce Rates
D.
Increases Spam Risk
Correct Answer:
A
Relevant email content is essential for maintaining subscriber interest and encourages interaction.
306-1z0-477: Oracle Responsys Marketing Platform Cloud Service 2017 Implementation Essentials
#Question
What role does email frequency play in customer retention?
A.
Ignoring Engagement
B.
Maintaining Relevance and Interest
C.
Reducing Deliverability
D.
Increased Chances of Unsubscribes
Correct Answer:
B
Appropriate email frequency helps maintain relevance and interest among subscribers, supporting customer retention.
#Question
How often should performance metrics be reviewed in Responsys?
A.
Infrequently
B.
Only Yearly
C.
Rarely
D.
Weekly or Monthly
Correct Answer:
D
Performance metrics should be reviewed regularly, such as weekly or monthly, to monitor campaign effectiveness.
#Question
What is the significance of customer journey analytics in Responsys?
A.
Ignores Customer Feedback
B.
Complicates Strategies
C.
Helps Optimize Touchpoints
D.
Increases Costs
Correct Answer:
C
Customer journey analytics help optimize touchpoints, enhancing the overall customer experience.
#Question
How does dynamic content improve customer engagement?
A.
Increases Unsubscribes
B.
Personalizes Campaigns
C.
Provides Generic Information
D.
Creates One-Size-Fits-All Messages
Correct Answer:
B
Dynamic content personalizes campaigns, making messages more relevant and engaging for recipients.
#Question
How can marketers leverage behavioral data in Responsys?
A.
To Ignore Interests
B.
To Create Irrelevant Campaigns
C.
To Tailor Messaging
D.
To Increase Costs
Correct Answer:
C
Behavioral data can be leveraged to tailor messaging, making it more relevant to each recipient based on their actions.
#Question
In what scenario is it appropriate to use retargeting features in Responsys?
A.
Only for New Customers
B.
Engaging Previous Visitors
C.
Ignoring Past Customers
D.
Constantly Spamming
Correct Answer:
B
Retargeting features are used to engage previous visitors who may need further encouragement to convert.
#Question
What is the importance of keeping email content relevant?
A.
Helps Maintain Subscriber Interest
B.
Ignored by Customers
C.
Increase Bounce Rates
D.
Increases Spam Risk
Correct Answer:
A
Relevant email content is essential for maintaining subscriber interest and encourages interaction.
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